Objectives
- Tell the story of our work by harnessing the strengths of each program to build strong cases for support.
- Invest in a communications and marketing strategy that not only delivers effective communications to the Association’s existing stakeholders, but expands YWCA Toronto’s brand awareness.
- Invest in, and strengthen, the Association’s online platform, creating a brand experience that is in alignment with our renewed purpose and strategic directions.
- Build and align communications, advocacy and philanthropy.
Stand Out and
Speak Up
As we recover from the initial impacts of COVID-19 and regain ground on our critical areas of work, it will be essential that our brand is clearly known, visually identifiable and well respected. Brand trust and recognition are central to the Association’s long-term financial sustainability. A strong brand and well-resourced Association allow us to strengthen our ability to share critical learning from our work with laser-focussed advocacy campaigns and initiatives that amplify the brand and critical gender and social justice issues.